Social Media for Lawyers
Featuring:
Linked Into Law: How to Use LinkedIn™
And
Social Media Ethics: The Good, the Bad, and the Ugly
Are you confused and overwhelmed by social media?
Are you interested in using LinkedIn™ to build you network?
Do you want to avoid breaking your state ethical rules when you use social media?
Learn about LinkedIn™ and Social Media Ethics in this single, downloadable product!
You’ll receive instant access to:
- Three Downloadable Webinars on LinkedIn to Law (over 3 hours of material)
- An in-depth manual workbook on how to use LinkedIn™
- A downloadable slide/audio presentation on Social Media Ethics (over 1 hour)
- A Transcript of the Social Media Ethics Presentation
PART 1
Linked Into Law: How to Use LinkedIn™
LinkedIn™ was created “to help you make better use of your professional network and help the people you trust in return.” So why isn’t every attorney using LinkedIn™, and why is it not topping the headlines as the best business tool created for the practice of law? The reason is that, despite its enormous potential, few people know how to use LinkedIn effectively.
DID YOU KNOW?
According to the 2010 ABA Legal Technology Survey Report on Web and Communication Technology:
- 56% of respondents answered affirmatively that they personally maintain a presence in an online community/social network such as Facebook™, LinkedIn™, LawLink™, or Legal OnRamp™, compared with 43% in the 2009 survey and 15% in the 2008 survey.
- The highest percentage of respondents report maintaining a presence in LinkedIn™ (83%), followed by Facebook™ (68%) and Plaxo™ (18%).
- 77% of the respondents were in the 30- to 39-year-old age group (compared with 72% in the 2009 survey,) followed by 68% of 40- to 49-year-olds (compared with 58% in the 2009 survey), and 50% of 50- to 59-year-olds (compared with 35% in the 2009 survey).
- 63% of large-firm respondents are the most likely to report personally maintaining a presence in an online community/social network (63%, compared with 57% in the 2009 survey and 13% in the 2008 survey); 52% of solo respondents (compared with 37% in the 2009 survey and 15% in the 2008 survey) maintain such a presence.
- The reasons: professional networking (76%), followed by socializing (62%), client development (42%), career development (17%), and case investigation (6%). Three percent chose the “other” category.
A Few More Facts:
FACT: As of May 1st, 2010, LinkedIn™ had over 70 million members
FACT: LinkedIn™ has over 1 million company profiles
FACT: LinkedIn™ has over 500,000 attorney’s with a personal profile
FACT: A new member joins LinkedIn™ approximately every second, and about half of our members are outside the U.S.
FACT: Executives from all Fortune 500 companies are LinkedIn™ members.
FACT: Currently LinkedIn™ has members in 200 countries on all 7 continents.
FACT: Average Years of Experience of a LinkedIn™ Member: 15 yrs.
FACT: Average Income of a LinkedIn™ Member: $104,000
FACT: Average Age of a LinkedIn™ User: 41 yrs.
FACT: 47% are “Decision-makers”
So stop talking about using and utilizing LinkedIn™ and start DOING it!
You’ll gain instant access to three webinars teaching you everything you need to know to get started!
Webinar One (Construct and Optimize)
- Best Practices: LinkedIn™ 101: How to Create Your Profile (or re-create your profile if it’s not very good)
- What Not to Do on LinkedIn™: Avoid these very tempting, but ultimately destructive downfalls!
- Building Relationships: How to meet and connect with the right people
- Managing Your Connections: What to do with all of those new, amazing connections once you have them
Webinar Two (Capitalize and Leverage)
- Leveraging Your Connections: Now that you are up and running on LinkedIn™, find out how to use it to find mentors, employees, and new colleagues as well as serve the ones you already have
- Client Retention and Service: Use LinkedIn™ as a brilliant, new way to engage with and serve the clients you already have
- Daily Practice: Vastly increase your return in just 15 minutes a day, IF you do the right things
- LinkedIn™ Etiquette: Manners matter, even on LinkedIn™. Here’s how to not offend those perfect connections you have cultivated!
Webinar Three (Using LinkedIn™ Ethically)
- Know how your LinkedIn™ usage may have implications based on your state ethics rules
- General advice about how to use social media (including LinkedIn™) ethically, including what it means to be doing (or not doing) “lawyer advertising,” “communicating with potential clients,” and more
- Ethical considerations specific to LinkedIn™ as opposed to other forms of social media
You’ll also receive:
Social Media Ethics: The Good, the Bad, and the Ugly
(Audio and Slide Presentation and Transcript)
In this audio/slide presentation, you’ll learn how to use social media generally in ways that are ethical and don’t run afoul of your state’s ethical guidelines. As the medium of social media evolves, sticky ethical issues can ensue. In this course, we’ll examine the key ethical dilemmas faced by certain behaviors on social media. We’ll provide tools to help you avoid these pitfalls and use social media ethically to serve your clients and grow professionally. This program references LinkedIn™, but it also discusses Facebook™ and Twitter.™
FEATURED FACULTY
Kendra Brodin
Kendra Brodin, MSW, JD, is a consultant and trainer dedicated to the personal and professional development of attorneys. With a powerful background as a social worker and lawyer, Kendra supports attorneys as they become better lawyers and lead happier, more meaningful lives. She is an avid user and trainer of social media, and she has thousands of contacts through media such as Facebook, Twitter, and LinkedIn.
Kendra provides group and private coaching to individuals and law firms, as well as teaches a variety of Continuing Legal Education courses on professional development, elimination of bias, and ethics.
Kendra holds three degrees with honors, including a Masters of Social Work from the University of Pennsylvania and a Law Degree from the University of Minnesota School of Law. Kendra is a member of the Minnesota State Bar Association, serving as Co-Chair of its Life & the Law Committee and member of its Women in the Legal Profession Committee. She is also a member of Minnesota Women Lawyers (and its Core Competencies Subcommittee) and the Ramsey County Bar Association.
Viveka von Rosen
As CEO of Linked Into Business LLC, Viveka von Rosen enables business professionals to make social media connections in a professional manner. When her clients make strides in their careers, she has met her objective. The social media movement makes sense to her because she believes that people – at personal and professional levels – ultimately want to connect with other people.
Linked Into Business LLC is a LinkedIn, Twitter and Social Media Training Company. Through it, Viveka specializes in training companies and individuals in the utilization of social media for client service and social media networking and marketing. It is her desire to make sure that everyone with an appropriate company culture has the ability to utilize social media to its fullest – creating a wider contact base, greater name recognition, and increased client service.
Viveka helps legal professionals and business people create their social media presence on LinkedIn, Twitter, Facebook, or YouTube, and then she shows them how to optimize, manage and maintain their presence by themselves. With tens of thousands of social media contacts, Viveka truly is a thought leader on LinkedIn and other key social media outlets.
So what’s your investment in all of this information?
Just $47.00 for:
- Three Downloadable Webinars on LinkedIn to Law (over 3 hours of material)
- An in-depth manual workbook on how to use LinkedIn™
- A downloadable slide/audio presentation on Social Media Ethics (over 1 hour)
- A Transcript of the Social Media Ethics Presentation
Just $47.00! You can hardly buy a nice lunch for you and a potential client for that.
Why not use it on something that will benefit you and your firm indefinitely?
Ready to get started? Sign up here:
We are so sure you will be blown away by the amount of content and training you will receive that we are offering a 30-day money-back guarantee. We stand behind our products 100% GUARANTEED. If you are not completely satisfied, we will gladly refund the full purchase price within 30 days. So there is absolutely NO RISK to you. That’s right – a 30-day 100% guarantee that you will experience results after reading, listening, and applying these simple, yet truly proven and effective techniques!
You either have results or excuses – stop making excuses for why you can’t “do” LinkedIn™ and social media, and get started today!
